It’s surprising how many companies avoid the admittedly painful process of ensuring email deliverability for both their online marketing and client retention efforts. And yet, while many companies spend a large portion of their communications budget on email marketing, and rely on email to reach existing customers as well as prospects, they often don’t know about the issue of ensuring their emails are not rejected as SPAM when they are sent or tend to use a plan of ‘wishes and hopes’ rather than work to ensure critical emails are actually received by the intended recipients.

It is absolutely true that making sure your emails are not rejected is not necessarily a simple task, three key protocols, DKIM, SPF and DMARC need to be properly configured in order to ensure the best chance of having your emails delivered as intended. But, since a huge percentage of online communication still takes place via email, it is critically important that the hard work of getting you sent mail configurations right take place.

The venerable network Solutions has a nice post explaining what’s involved with ‘Mastering Email Security with DMARC, SPF and DKIM,’ and it’s worth a read.

InterNotable always includes the steps needed to ensure your email deliverability in every program we develop, and we’re always happy to discuss this topic, along with any other issues you are concerned about when you are seeking a digital marketing or client retention solution for your business.